The Shelfware Problem: A Guide to CRM Adoption
(eBook)

Book Cover
Average Rating
Published
BookBaby, 2017.
Status
Available Online

Description

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

More Details

Format
eBook
Language
English
ISBN
9781483592800

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Brandon Bruce., & Brandon Bruce|AUTHOR. (2017). The Shelfware Problem: A Guide to CRM Adoption . BookBaby.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Brandon Bruce and Brandon Bruce|AUTHOR. 2017. The Shelfware Problem: A Guide to CRM Adoption. BookBaby.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Brandon Bruce and Brandon Bruce|AUTHOR. The Shelfware Problem: A Guide to CRM Adoption BookBaby, 2017.

MLA Citation, 9th Edition (style guide)

Brandon Bruce, and Brandon Bruce|AUTHOR. The Shelfware Problem: A Guide to CRM Adoption BookBaby, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Go To Grouped Work

Grouping Information

Grouped Work ID3bb0c3f0-1104-f898-e08c-96dc6a393b7a-eng
Full titleshelfware problem a guide to crm adoption
Authorbruce brandon
Grouping Categorybook
Last Update2024-05-15 02:01:05AM
Last Indexed2024-05-25 03:15:46AM

Book Cover Information

Image Sourcehoopla
First LoadedAug 8, 2023
Last UsedAug 8, 2023

Hoopla Extract Information

stdClass Object
(
    [year] => 2017
    [artist] => Brandon Bruce
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781483592800_270.jpeg
    [titleId] => 11830433
    [isbn] => 9781483592800
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Shelfware Problem
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Brandon Bruce
                    [artistFormal] => Bruce, Brandon
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Management
            [2] => Sales & Selling
        )

    [price] => 0.34
    [id] => 11830433
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That's $18 billion down the drain. Why the waste? Lack of user adoption. Whether you're in sales, marketing, IT, support, or the C-suite, if you're somehow responsible for the adoption of CRM software at your organization, then this book is for you. Jump in to read about what adoption is and isn't and how to do training. And get tips on how to focus on metrics that matter and achieve executive support for not just buying CRM software but truly adopting it. What's in it for you? Aside from the glory and the admiration of your peers which traditionally accompanies work in the CRM field, you'll also save your organization half it's money, or better yet help it win the promised return on investment of a successful CRM implementation. It'll be real and it'll be fun. It might even be really fun.
    [url] => https://www.hoopladigital.com/title/11830433
    [pa] => 
    [subtitle] => A Guide to CRM Adoption
    [publisher] => BookBaby
    [purchaseModel] => INSTANT
)