Heinrichs, Jay,

Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs. - Third edition ; fully revised and updated third edition. - xvii, 457 pages ; 24 cm

"Fully revised and updated third edition"--Cover.

Includes bibliographical references (pages 441-442) and index.

Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

9780804189934 $17.00 0804189935 $17.00

2016059162


Persuasion (Rhetoric).
Debates and debating.

P301.5.P47 / H45 2017 303. 342 HEI

303.3/42

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