| 000 -LEADER |
|---|
| fixed length control field |
02798cam a2200361Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1060776828 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190711102007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171130s2017 nyu b 001 0 eng d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016059162 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MLSOD |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
MLSOD |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780804189934 |
| Qualifying information |
(paperback) : |
| Terms of availability |
$17.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0804189935 |
| Qualifying information |
(paperback) : |
| Terms of availability |
$17.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1060776828 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P301.5.P47 |
| Item number |
H45 2017 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
303. 342 HEI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.3/42 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heinrichs, Jay, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Thank you for arguing : |
| Remainder of title |
what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / |
| Statement of responsibility, etc |
Jay Heinrichs. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition ; fully revised and updated third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Three Rivers Press, |
| Date of production, publication, distribution, manufacture |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 457 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Fully revised and updated third edition"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 441-442) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Rhetoric). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Debates and debating. |