The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.

By: Sehdev, Jeetendr [author.]Material type: TextTextPublisher: New York : St. Martin's Press, 2017Copyright date: �2017Edition: First editionDescription: x, 240 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781250107527; 1250107520Subject(s): Branding (Marketing) | Celebrities in mass media | Fame -- Social aspects | Social media | Internet marketingDDC classification: 658.8/27 LOC classification: HF5415.1255 | .S44 2017Summary: How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
List(s) this item appears in: #RealityTV
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Downtown Branch
Adult non-fiction
Adult non-fiction 658.827 SEH (Browse shelf) Available 31562016689517
Total holds: 0

Includes bibliographical references and index.

How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

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