Huntsville-Madison County Public Library catalog › Details for: Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion /

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Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs.

By: Heinrichs, Jay [author.]Material type: Text

TextPublisher: New York : Three Rivers Press, [2017]Edition: Third edition ; fully revised and updated third editionDescription: xvii, 457 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780804189934; 0804189935Subject(s): Persuasion (Rhetoric) | Debates and debatingDDC classification: 303.3/42 LOC classification: P301.5.P47 | H45 2017303. 342 HEI

Contents:

Open your eyes -- Set your goals -- Control the tense -- Soften them up -- Get them to like you -- Make them listen -- Use your craft -- Show you care -- Control the mood -- Turn the volume down -- Gain the high ground -- Persuade on your terms -- Control the argument -- Spot fallacies -- Call a foul -- Know whom to trust -- Find the sweet spot -- Deal with a bully -- Get instant cleverness -- Change reality -- Speak your audience's language -- Make them identify with your choice -- Recover from a screw-up -- Seize the occasion -- Use the right medium -- Give a persuasive talk -- Capture your audience -- Write a persuasive essay -- Use the right tools -- Run an agreeable country -- Appendices.

Summary: The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Bailey Cove Branch Adult non-fiction	Adult non-fiction	303.342 HEI (Browse shelf)	Checked out	01/25/2021	31562017430135

Total holds: 0

"Fully revised and updated third edition"--Cover.

Includes bibliographical references (pages 441-442) and index.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's shameless trick for lowering an audience's expectations. It's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. It not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

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