If then : how the Simulmatics Corporation invented the future / Jill Lepore.

By: Lepore, Jill, 1966- [author.]
Material type: TextTextPublisher: New York, NY : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2020]Edition: First editionDescription: xii, 415 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781631496103; 1631496107Other title: How the Simulmatics Corporation invented the futureSubject(s): Data mining | Simulmatics CorporationDDC classification: 303.4834/09 | 006.3/12 LOC classification: QA76.9.D343 | L47 2020
Contents:
Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data.
Summary: "A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- Provided by publisher.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Bailey Cove Branch
Adult non-fiction
Adult non-fiction 006.312 LEP (Browse shelf) Checked out 11/06/2020 31562017628159
Total holds: 0

Includes bibliographical references (pages 337-390) and index.

Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe -- The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: More data.

"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- Provided by publisher.

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